Two major acquisitions in five years had left this leading
financial company with three distinct cultures and an impressive challenge: deliver
seamless service to customers across organizations operating out of sync.
Getting back to basics, the company identified six core values critical
to its success in the twenty-first century: customer focus, respect,
teamwork, professionalism, quality, and initiative. But in order
to enact these values, employees needed to experience them firsthand. The
company approached One World Music in search of a dynamic program that
could drive these values home.
After an extensive research phase, One World Music customized its Synergy
through Samba workshop to reflect the needs and values of a 600-member
organization as culturally diverse as its home territory: Metropolitan
New York. Through a variety of musical exercises, participants
enacted each value — discovering that they made better music and
had more fun when they brought each value to life.
At the end of the program, participants emerged a team, carrying a powerful
shared experience of their core values back to the workplace. Exit
surveys, anecdotes and reports from the client indicate that the synergistic
power of samba has had an impact on how employees treat each other and
serve customers. |
